What is link building?
Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission, Newsletters and many more.
There are three types of link building
1. Link Exchanges 2. One Way Link Building3. Three Way Link Building
The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which will participate to get one way link to each other.
Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.
I prefer Link Exchanges when compared to other link building techniques off course when it’s done with quality and effectiveness. I will tell you how it should be done.
Few Guidelines for Reciprocal Link Building:
1. The link partner website should be theme related.2. The links coming from websites should have been online for sometime.3. If the website has good popularity than its perfect. Popularity is now days judged by Page Rank Technique of Google.4. The link partner website should not be banned by search engines.5. Link backs to our websites should not come from more than 3 clicks away.
I prefer doing professional Link building and quality link building within the guidelines of search engines which can fetch me high search engine positioning and obtain a prominent placements.
If you are going to start a link building campaign follow the tips when I have mention and you will get astonishing results. The link building process is simple and cost effective which can reduce your costs on PPC and other promotional methods to get traffic as a result you save huge amount of money.