Friday, January 4, 2008

Importance of Off Page Optimization in SEO...

Off page optimization plays a vital role in getting a higher rankings over major search engines. Off page optimization essentially refers to one very important factor and that is which other websites are linking to your website.Off page Optimization handle number of things off page to improve your search engine ranking and drive targeted visitor traffic to your website. Off page optimization is the continuous process in web site promotion. It's like making online marketing of your web site. In off page optimization you don't require to change anything in web site design or layout.

Some Important parts in off- page optimization -

1.) Link Building - Link building is probably the most important part of off-page optimization.The primary means through which off page optimization is accomplished is through a link building effort. A well developed, managed and maintained link building effort can really increase the revenues and profits that you will be able to enjoy through your Internet business enterprise. Search engines like Google and Yahoo give a lot of importance to how important your web site is.One of the ways they measure this, is to count how many other web site is. One of the ways they measure this, is to count how many other web sites link to your site.If a large number of sites are "mentioning" your site and/or are linking to your site, then it obviously it means you have something worth writing about, and linking to. To get a top page ranking you must get as many websites linking to you as possible.

So, if you are putting up genuine content and the links are genuine, then your page rank will get a big boost over a period of time.

2.) Directory Submissions - The most important, the most obvious and usually the only one people choose to submit their website to a directory is search engine ranking like Yahoo and Google. To effectively promote your website, manual directory submission is one of the most reliable and effective solution. Directory submission procedure is opted by most websites as submitting a website to a directory is the most reliable way to optimize your site. While submitting website to directories, the probability of web site coming in search engines increases as directories naturally rank high in the result page of search engines. A great way to get good one-way links is with directory Submission services.

This includes submitting your site information like Title, URL and Descriptions to the relevant directories. For directory submission you need to frame the title and description by using the proper keywords. You can create different titles and descriptions to submit randomly .

3.) Article - Article can be used to catapult your website into a top 10 listing on the first page of the natural rankings in the search engines. Article submission is free, simple and easy for even a novice. You do not need to have vast knowledge about search engine optimization, html or anything else for article submission.

Article submission is the best method of getting backlinks. You can submit article in hundreds of article submission websites. This is the best way to develop backlinks. Article submission is better than directory submission, because article submission websites are not blacklisted as most directory submission. And most of all, there is not much difference between directory submission and link exchanges.

4.) Press Release - Press release in simple word means an announcement about specific happenings of a company and about the launch of a new product. Press release is slowly and gradually becoming one of the most sought after medium for effectively marketing your products and services online. Online press release is a very different medium as compared to traditional print based press release. For press release submission to be successful, one needs to take care of many things. The first thing is that the press release must be very well written. Press release submission will help your company to become well known due to all the newsworthy information which will be supplied to customers among many other things. From a press release submission we get more traffic for our website which is very beneficial for our website and website promotion.
When all is said and done, press release marketing is one of the most effective ways of promoting your business enterprise. In this regard, you might be well served considering retaining the services of a professional to assist you in developing a meaningful press release marketing plan and campaign.

5.) Blog Submissions - A Blog is similar to a personal website, where you can add whatever information you feel like. Having your own blog will help you to share your ideas and views on particular topic with the whole world.

If you are promoting your web site with the use of a blog, you got to promote your blog as well. Make sure that you create a blog that would attract more attention so that you can achieve the target traffic that you wanted. It is the easiest way of driving traffic as well as the most enjoyable. There are some blog submissions websites like directory submissions websites. We can search those sites by search engines like Google,Yahoo and MSN.

6.) Social Bookmarking - If you want to promote your web site or blog, you can use a social bookmarking site. This has become one of the best promotion tools, and this type of site has useful features that you can use to improve your optimization for search engines

In short, social bookmarking can significantly increase both your traffic and your potential sales. Remember that to be successful, your content has to be a valuable resource and must be worthy of bookmarking and of visiting frequently.

7.) RSS - RSS stands for "Really Simple Syndication" or "Rich Site Summary". RSS content is delivered through RSS feeds. These are simple files structured in a specific way. [A type of xml] The XML file is the format used for distributing YOUR news headlines via the Web, which is known as "Syndication". RSS directory submission increases your readership. When a person is looking for newsfeeds to add to their RSS reader, it is highly likely they will visit an RSS directory to find newsfeeds on their subject of interest.

8.) Search engine submission - To get the websites indexed quickly.We used to submit the websites in major search engines (Google,Yahoo,MSN) Search engine submission is only a part of the total ways on how someone can promote a site. To increase the number of visitors on your website and to create intrinsic back links to your website search engine submission can often be an extremely effective way to reach out to all those people you could only wish to reach through your website.

9.) Forums - One of the best ways to get back links is thru the use of the forum. If you are able to publish your message on the forum sites where you are a member, you are given the opportunity to include on the message some of your relevant information such as the company name which you represent, your few personal information such as your name and your e-mail address. You will be given this opportunity when forum masters see your contribution to the forum site as something that is indispensable. In order to continue getting such opportunity, you continue to submit postings that contain relevancy and pertinence.

Some Major Factors in off-page optimization -

1) Anchor Text: This is the text that is hyperlinked to send people to your website. Anchor text MUST contain a few of your main keywords because google uses it to determine your websites relevance to a particular topic.

2) Backlink: If the website that links to you is related to your site then that’s a huge bonus to you. So look for websites that are related to your website's topic.

3.)Page Rank - Search engines assign each web page a Page Rank based on the number and quality of inbound links you have pointing to your website. In order to get your number up you’ll have to get other websites to link to you.

Positive Off Page Optimization Factors:

1) No of inbound links to your website: A higher number of relevant incoming links increases the PR and helps your SERPs.

2)Anchor text of your own link in other websites : Try to get links from website which the anchor text keyword your targeting. If you have a insurance site. ensure that you use the keyword insurance,online insurance.

3)Age of website linking to you: Older the page the better it is for your site. Google give value to old websites rather than new websites which has linked to you.

4)Page rank of the website Linking To You: Try to get links from a higher PR site .Websites with PR:0 or a grey toolbar means that the site is either new or does not have enough credibilty to gain a Page Rank.

PPC and Organic Listing...

PPC - Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost per click or CPC.

Organic Listing - An "organic" search engine listing is a free listing of a site, usually found by a search engine's spider and then ranked by relevancy according to the search engine's methodology.

Some related topics to SEO

There are also a number of things you can do "from your web page" to improve the search engine page rank and increase targeted visitor traffic to your site. This is the area known as off-page optimization.

How to get traffic for your site ?

Step 1: Make your web site search engine optimized. Your web site should have a content that is rich in keywords which makes it easy for search engines (Google, Yahoo) to locate your page. A good ranking on a search engine results page will generate traffic on your web site.

Step2: Starting a business blog on your web site will help in generating traffic to your web site.

Step3: Article submission is a great way of generating traffic to your web site. You can write keyword rich articles and submit them to various article directories. Use the resource box of the article to add links to your web site to generate traffic to your web site.

Step4: You can use social networking web sites such as Squidoo and MySpace to generate traffic to your web site.

Step5: You can request high traffic web site to put the links of your web site on them in exchange of their links on yours. You will benefit from the traffic on these web sites.

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